Monday, November 29, 2010
Monday, November 15, 2010
I hope things are going well. And that everyone is having a good week and enjoyed their weekend.
Today I wanted to write about something kind of shocking that happens at some fashion events all over the world and that is "green washing". Green washing is when a company temporarily changes the way that they produce their product in order to gain good press from someone who honors green fashion.
Green washing isn't limited to the fashion world either, it happens in large corporations all over the world. An example of what a corporation could do is change all of the light bulbs in their corporate headquarters and then they call themselves "green".
Both fashion companies and other companies are then able to take advantage of tax reductions, good press and a new customer base. This is crazy that some people are doing this because they are taking advantage of people and also taking away
business from people who are truly green!
Fashion designers "green wash" their company through producing a new articles of clothing just for a certain event. After those clothes are donated or sold the company resorts back to how they were before.
Before investing your hard earned money in a new
company, even if you are just buying a "green" T-shirt, you should research the company! Make sure if they are saying that they are "green" that they truly are "green" all year round.
Don't making buying clothing a chore though, this should be an activity that you love to do! Just be aware that some companies are not 100% honest with who they are!
Love & Fashion,
Kelley for Vagadu